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Beyerdynamic Hosts Fourth Annual Sales Summit

SINGAPORE: beyerdynamic hosted its fourth Asia Sales Summit on the eve of the Broadcast Asia exhibition in Singapore. All of its regional sales distributors were invited to the three-day event at the new company's Asian headquarters located in Sindo House, Tannery Road. The gathering included new partners from South Korea (DJ Kwon, Soundus), Indonesia, (Yosua Yan Heriyanto, PT Promedia Innovative Solutions) and Australia (Syntec, Wayne Farren/Michael Sloss). Additionally, Naveen Sridhar from the manufacturer's Indian office, together with Peak Fusion (Singapore), TEAC Corporation (Japan), Vichai Trading (Thailand) and others were represented at the annual Sales Summit. beyerdynamic Asia Pacific sales manager Kamal Mahtani delivered an opening speech highlighting current sales and forecasts for the consumer/professional headphones, conferencing, wired and wireless product categories. With a 17 per cent sales increase target announced for 2016, Mr Mahtani stressed, 'if you are not taking care of your customer, your competitor will'. Following a two-hour product overview, the distributors and representatives from Germany enjoyed a two-day team building exercise including tree top climbing and surfing at Wavehouse, Sentosa. beyerdynamic managing director Robert Winterhoff and his team flew to the event directly from the PALM India exhibition to support Mr Mahtani in his quest. Relatively new to the position, Mr Winterhoff expressed: "We're blessed with a very strong network of partners in this region, so the potential to do more business here is there to see across all our product range." The new showroom hosts a display with conferencing technology, headphones and headsets and microphone products, for which Mr Mahtani emphasised the fact it was for the distributors' common use. 'This is your facility, please bring your customers here and feel free to demonstrate products.' Several Tour Grade products were promoted under the slogan of 'the state of art on stage', including the TG 1000 wireless system, TG MM1w wireless measurement capsule and the TG D71c drum microphone. Senior product manager Joscha Kretschmann highlighted: 'beyerdynamic has a long heritage of ribbon technology dating back to the 1950s and 1960s with the M201TG, M88TG, M160N dynamic models, which are still being manufactured today.' Short overviews of the Quinta TB wireless boundary and new Orbis wired conferencing system software were provided prior to their official launch at Infocomm in Las Vegas next week.

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